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Custom Storefronts,
Tailored Experiences
Project Overview
The goal was to create engaging and visually appealing custom store templates for Flipkart and Amazon that drive user attention and increase interaction within specific sections. These stores were tailored for particular categories or brand campaigns, aligning with Brand’s evolving design standards.
My Role:
Visual Designer – Responsible for the entire visual design process, from concept to final delivery.
Categories work with:
Outcome & Impact
Designed multiple high-performing custom stores for Flipkart and Amazon. Improved user engagement through visually striking, category-aligned designs. Helped streamline the design process with reusable visual templates and guides.
Successfully adapted to both legacy and modern design systems.
Tools Used:
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Figma
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Adobe Photoshop
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Adobe Illustrator
More Customer Engagement
Less Bounce Rate
Design up to the Trend
Clients:
Process
Requirement Gathering:
Understood client objectives, campaign goals, and target users.
Moodboard & Direction:
Set the tone of the visual language with curated references and inspiration aligned with the brand/category.
Style Guide Creation:
Defined consistent visual language to be applied across store templates.
Visual Design:
Applied the style guide to design highly visual store layouts that highlight deals, categories, or brands.
Client Reviews & Iteration:
Engaged in multiple review rounds to refine the designs and deliver final assets.
Key Responsibilities
Client Communication:
Collected and understood requirements directly from
Internal stakeholders.
Moodboard Creation:
Developed moodboards to visually align with the brand/category tone and client expectations.
Style Guide Development:
Created a detailed style guide including:
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UI elements
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Illustration patterns
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Color palettes
Design Execution:
Designed visual layouts and Templates for Flipkart custom stores. (Experience includes working with both the older seamless store design system and the updated latest design style.)
Feedback Integration:
Regularly presented to the client, took feedback, and iterated designs based on input.
Custom Seasonal Stores for
E-commerce Engagement
This project focused on designing custom seasonal store templates for leading e-commerce platforms like Flipkart and Amazon. The objective was to craft visually engaging storefronts that capture user attention and drive higher interaction within specific brand or category sections. These designs were tailored to align with campaign goals and each platform’s evolving visual standards, resulting in enhanced user engagement and brand visibility
Client : Flipkart & Amazon
Project type: Custom store visual design
Role : Visual Designer
Domain : e-commerce
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